tag:blogger.com,1999:blog-29549054294684607312024-03-20T07:10:48.298-05:00Kipper McGee's Brandwidth BlogUnknownnoreply@blogger.comBlogger9125tag:blogger.com,1999:blog-2954905429468460731.post-15979871260063063462023-06-21T13:34:00.000-05:002023-06-21T13:34:07.507-05:00Blimey Variable font | free download for WEB<a href="https://fontshub.pro/font/blimey-variable-download">Blimey Variable font | free download for WEB</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2954905429468460731.post-36153860623838057132017-05-15T07:58:00.000-05:002017-05-15T17:12:25.258-05:00Avoiding 'thee' Virus<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSLWe0lIutLhR60SSbEVdE2mhZWb2V0KDL7EccwhkBbon67jLEjiPpPXdcf09xBfVMCAmjGQqmHx-bb3kdhX9Jn04gS2rFUcsk3u5sPvik6wC8bUTLlTYIrfI3zfKKFdB_gVO26sEPNs9J/s1600/Rated+W+for+WEB%252C+ONLINE%252C+Social+Media.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSLWe0lIutLhR60SSbEVdE2mhZWb2V0KDL7EccwhkBbon67jLEjiPpPXdcf09xBfVMCAmjGQqmHx-bb3kdhX9Jn04gS2rFUcsk3u5sPvik6wC8bUTLlTYIrfI3zfKKFdB_gVO26sEPNs9J/s1600/Rated+W+for+WEB%252C+ONLINE%252C+Social+Media.jpg" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">There's no need to shed tears over the <b><a href="https://answers.microsoft.com/en-us/windows/forum/windows_10-security/wanna-cry-ransomware/5afdb045-8f36-4f55-a992-53398d21ed07">WannaCry</a> </b>virus.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Organizations and networks worldwide have since Friday been dealing with the fallout of massive ransomware attack that exploited a hole in PCs running Microsoft Windows that haven't been updated. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The WannaCry hack threatens to delete users' encrypted files in a week if a ransom of $300 isn't met -- doubled if the payment isn't made in within three days. Some people are getting access to their data. Most (perhaps due to volume of hacks) are getting no response at all.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><span style="font-size: large;">As you take stock of your home and work computers this week, the focus is turning to protecting against further attacks. Experts have these tips to guard against ransomware. Install Microsoft's official patch. The company rates the update as "critical" for supported Windows releases </span><i>(For details, please click on Microsoft image below). </i></span></div>
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<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><b style="font-family: arial, helvetica, sans-serif;"><u>Keep security software up to date</u></b><span style="font-family: "arial" , "helvetica" , sans-serif;">. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">I</span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">nstall the Windows update for your PC. </span></li>
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<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u>Beware of unknown emails</u></b>, especially if there are attachments or links.</span></li>
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<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u>Do not enable macros</u></b> until after you check for viruses. </span></li>
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<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u>Back up your data</u>. </b>Cloud-based services are great, but not alway invulnerable. With backup drives getting less costly every day, this can be the single most effect way of combating ransomware infection. </span></li>
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<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><u>Apple is not invulnerable</u></b> This can be a common misconception. Ransomware attackers are getting more savvy, and Apple is becoming 'the next target'. The same goes for cloud services, though no fault of their own...but you ARE sending data across a 'world-wide-web' which may have security breaches along the way.</span></li>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Tempting as it may be in order to resolve your crisis quickly, law enforcement and cybersecurity experts don't recommend paying the ransom. It gives incentives to hackers and pays for future attacks. "My answer is, never pay the ransom," writes Lawrence Abrams on <a href="http://bleepingcomputer.com/"><b><i>BleepingComputer.com</i></b></a>. </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6xLFf5GeUg7g1DqKBDkbJNfdLeAbJlG2lcLNfX3CyBBHPDkSLX1e-WjtJSgdEXZyz4xDhtgTXEu2hLJL2GTHMxDEyyib4YPAqrjy59K5ujJV5vSBsvWHbVqgXQwKuRivMmC1XGKongGUw/s1600/Kim+header+ad.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="86" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6xLFf5GeUg7g1DqKBDkbJNfdLeAbJlG2lcLNfX3CyBBHPDkSLX1e-WjtJSgdEXZyz4xDhtgTXEu2hLJL2GTHMxDEyyib4YPAqrjy59K5ujJV5vSBsvWHbVqgXQwKuRivMmC1XGKongGUw/s400/Kim+header+ad.jpg" width="400" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">One other trusted resource, our beloved "Digital Goddess", <b><i>Kim Komando</i></b>. <b><i><a href="http://www.komando.com/happening-now/400763/cyberattack-3-steps-you-need-to-take-now?utm_medium=nl&utm_source=notd&utm_content=2017-05-15-article-title">Click HERE for her advisory: CYBERATTACK! 3 Steps you Need to Take Now!</a></i></b></span><br />
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<i><span style="font-family: "verdana" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">If in doubt, go straight to<b> <a href="https://www.microsoft.com/security/portal/threat/encyclopedia/Entry.aspx?Name=Ransom:Win32/Wannacrypt.A!rsm">Microsoft</a></b>. Google and YouTube will yield TONS of "solutions", some no doubt legit. Others, simpl</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">y scammers. ALL are seeking new revenue -- from YOU!</span></span></i></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue; font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><i>(Click image for link to Microsoft)</i></span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b><i><u>And, be sure to check out the latest FREE episode</u></i></b>:</span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2954905429468460731.post-89462354554272986822017-05-01T02:00:00.000-05:002017-05-15T15:39:33.088-05:006 Programming Tips to Add More Listeners<br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Recently, I was asked to review a benchmark survey regarding clutter on Radio stations and post key findings. While, it would have been awesome if all the responses were positive and supportive about our radio stations, it seems as if many listeners not satisfied with what traditional media is offering.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Meanwhile, here are 6 ways based on the verbatim responses to help keep your listeners happy AND add more interest, ratings and revenue to your scorecard.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>1.) Know your media brand position...and promote it clearly.<br />
</strong>One mom lamented “Too much trash talk! It is nearly impossible to listen to radio with kids. I have stopped (listening) to music stations pretty much altogether for this reason. It´s all boobs, sex, shallow subjects, and generally speaking, trash.” Obviously the station(s) referred to cannot be intended to provide a ‘family friendly’ listening destination. Yet, one must question, does anyone ‘own’ the ‘family friendly’ position in her market? If so, how and where are they promoting it? Know who you are targeting. Create a product that will exceed their needs and wants. Then tell them you are providing this product, through simple, clever positioning and creative marketing. Stations who follow this plan will find it more difficult to fail.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>2.) Don’t waste your consumer’s time.<br />
</strong>If radio as an industry invested as much time, effort and energy on creating valuable, targeted CONTENT as cutting CLUTTER, we’d all be better off. One listener noted “too much talking”, and significantly, “most of the time it is stupid things they are talking about”. Clearly, the content is not well positioned for this listener. “There is too much redundancy,” another noted, “...announcing what they are GOING to do, what they are DOING, and then what they DID!” Hitting a nerve noted by many who took the survey, another articulated this pet peeve, “Long ads with a lot of repeated phone numbers.”</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>3.) Watch the spot load.<br />
</strong>By far, the number one complaint is “too many commercials”. In this new media world, broadcasters are foolish to ask “where else are they (listeners) going to go?” Savvy media consumers are only too happy to provide the answer, voting with their ears. As one respondent put it, “I realize the need for the provider to increase cash flow by the means of commercials, but as usual the greedy bastards have created an overkill atmosphere”. This can refer both to length of stopsets and total hourly commercial load. A 12-minute spot load = 20% of that hour. Are your commercials as well-conceived, written and produced as the rest of the hour? If not, fix them now. After all, effective commercial messages are the foundation of “commercial radio”.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>4.) Embrace new distribution platforms.<br />
</strong>Consumers are acutely aware of the many alternatives to traditional radio. “You can always go to SiriusXM to get rid of commercials.” observed one respondent. Ipods and streaming audio such as Pandora were also mentioned as increasingly popular options. Can it come as a surprise that smart advertisers are also finding alternative places to attract consumer attention as well? Smart broadcasters are finding that the evolving mediascape can work to their advantage when they embrace digital opportunities. From simple databasing, to secondary and tertiary streams, on-demand podcasting and vodcasting (video podcasting), text alerts and WORTHWHILE apps, stations are finding ways to provide targeted, tailored content without creating unwanted or unneeded intrusion into the broadcast day. Smarter broadcasters are learning how to sponsor these assets</span><br />
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">5.) Don't neglect "traditional" distribution platforms</span></b><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">In the era of tight budgets, it's very easy for owners to cut technical needs first. As one mentor pointed out, "you can't fight physics". While the world (and Wall Street!) may currently be more enamored with silicone than rust, it is important that proper maintenance be done to 'old school' transmission systems. A bad ground system, or neglecting the audio chain can easily cost audience share -- at a time when other devices are no longer waiting in the wings -- but flying off the shelves!</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>6.) Keep looking through the windshield, but be aware of the rear-view mirror.<br />
</strong>To see where we’re going as an industry, it can be helpful to know where we’ve come from. One person noted “Local radio has gone from the best form of personal entertainment to corporate sanitized notes on a ledger.’ Another commented “sometimes I can drive all the way to work without hearing one song”. Revenue challenges are nothing new to the industry. However, the opportunities ahead can far outweigh the challenges – IF we’re smart enough to embrace them.</span><br />
<a href="http://www.radioink.com/"></a></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2954905429468460731.post-58899155998046532672017-05-01T01:00:00.000-05:002017-05-15T16:02:50.148-05:00Power of LinkedIn<br />
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15 Reasons To Invest In Your Personal Brand On LinkedIn</h1>
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People buy people. Always have, always will. That’s why the phrase “it’s not what you know it’s who you know” is as true now as it was 100 years ago. Today they are buying your personal brand. Think you don’t need a personal brand? Think again!<span id="more-20562" style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></div>
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Here are 15 reasons why you need a personal brand:</div>
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<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">You already have a personal brand</strong> – if you don’t control it, it’s being shaped for you by other people. Your personal brand perception is out there, you can manage it or you can let others take it away from you. Up to you.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want a new job</strong> then your personal brand will dictate whether you succeed or not. The first thing an HR director does is look at your LinkedIn profile. No photo, no summary page, and no updated job title/experience and you won’t even get an interview.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want a promotion in your existing company</strong> you will stand more chance of getting it with an enhanced personal brand on LinkedIn. If your competition for that senior role has more recommendations on LinkedIn, has more connections on LinkedIn, and their profile altogether looks better they will probably beat you to that position.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want to keep that client</strong> then you should focus on your personal brand – if you’re not and your client is being wooed by another service provider and their personal branding on LinkedIn is better than yours then you may just lose that client.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want to win that new client</strong> then you must enhance your personal brand – if you don’t and they look at your LinkedIn profile and see nothing impressive, no thought leadership, no connections, no company page then social selling rules dictate that you will miss out and not even know about it.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want to impress the media</strong> then you must show that you are a thought leader and demonstrate your accomplishments through your original posting and personal branding on LinkedIn. Are you someone they want to quote and interview?</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want investors</strong> then you need to give them reasons to invest. People invest in people just like they employ people or buy from people because of the person. If you have a fully rounded personal brand on LinkedIn that looks impressive and is backed up with substance as well as style then you are more likely to 1) get investors approaching you and 2) be welcomed with an open door when you approach investors. Why should someone invest in you if you can’t invest in yourself personally?</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want to reassure shareholders and keep them informed as to what you’re doing</strong> <strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">and how well you’re doing</strong> then having a personal brand that is full of confidence with updates as to how the company they are investing in is getting on then communicating this on LinkedIn through your personal profile is key.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want to be an event speaker</strong> of any kind from speaking at a company event to speaking at a conference then you need to give the organizer of that event the confidence to choose you. If your personal brand on LinkedIn contains no speaking engagements or details of when you chaired an event successfully or recommendations from other event organisers then why should a future event organiser employ you? Add pictures, videos of you in action and list all the events that you have done and are doing. Confidence is everything in event speaking, for the organisers as well as the speakers. That confidence comes from a confident personal brand. They are banking on you satisfying their customers. They need to trust that you can.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want to blog for a media brand</strong> then you have to demonstrate that you have the credibility and following to make a publisher allow you to blog for them and be exposed to their audience. They have to want you to publish for them. They are, after all, endorsing you by association. Therefore you should list out your writing experience and blogging experience on your LinkedIn profile and give people reasons why you are worthy of being their blogger.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want employees or you want to keep existing employees</strong> then you have to have a personal brand worth following. All great leaders have great personal brands. Now that has changed from the battlefield and off line to social media, especially in a business context; LinkedIn. In a competitive world you need to impress and inspire your employees that it’s worth staying with you and you need to impress future employees that you’re worth following. A great personal brand can tick so many boxes when it comes this.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want to be recommended and referred to by others</strong> then you need a personal brand on LinkedIn worth showing to other people. Remember your LinkedIn personal profile never sleeps, it’s being viewed 24/7 from people all around the world.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you want to be headhunted</strong> then it goes without saying that you need a great personal brand on LinkedIn. You profile should contain all your achievements, awards, associations, companies you have worked for, promotions you gained and innovative things that you have done. Are your keywords being picked up by Linkedin’s SEO (search engine optimisation)? If you don’t add your skills and experience then there are plenty of other people on LinkedIn who a headhunter can move onto who will show up in searches. There are many others who show all their achievements and give reasons why they should be picked ahead of you because of the way that they have communicated their personal brand on LinkedIn.</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">LinkedIn SEO</strong>. Many people underestimate the power of the LinkedIn search platform. It works in the in the same way that Google and YouTube does. Keywords in your LinkedIn profile, achievements, recommendations, visits, credible links, content, posts, etc are all relevant in determining your position on LinkedIn searches. Don’t underestimate how LinkedIn works and how others use it to find you….or not as the case maybe!</li>
<li style="border: 0px; color: #262626; font-family: inherit; font-size: 1.35em; font-style: inherit; font-weight: inherit; line-height: 1.4em; list-style: none; margin: 0px 0px 10px 26px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><strong style="border: 0px; font-family: inherit; font-size: 16.2000007629395px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Google and SEO</strong>. You may have noticed that when you do a search on your own company or yourself that your LinkedIn personal profile and LinkedIn company page will appear next to or just below or sometimes even above your own website. This is a great asset, a great opportunity and potentially a great problem. If you have an incomplete company page on LinkedIn what does that say about you and your company? If you have an incomplete, sparse personal profile on LinkedIn and people find that on Google what does that say about your personal brand?</li>
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In summary, you are in charge of your own personal branding strategy. If you wish to achieve great things in the business world your personal brand is where it starts and LinkedIn is the catalyst for this.</div>
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If you don’t look after your own personal brand on LinkedIn then you are more likely to fail in your ambitions and your competitors are more likely to win. If you do look after your personal brand on LinkedIn then you are more likely to win and achieve all of your personal goals. It’s your choice. It’s never too late to start.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisMuh8lmiKWX1ZF2RVRteyYgytlEgQzuHH9zi_6xbpDTJWNFD4_WDf-w-vAC-ziIEPeok22_F8w5b-RUrTommbLzG_Y43xxECf1HIHM1kR_O1FklJ7x75jcugWN431jQkOK7Q6dbNt3uuq/s1600/kipperceptions_web+%2528cropped+TIGHTLY%2529.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="92" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisMuh8lmiKWX1ZF2RVRteyYgytlEgQzuHH9zi_6xbpDTJWNFD4_WDf-w-vAC-ziIEPeok22_F8w5b-RUrTommbLzG_Y43xxECf1HIHM1kR_O1FklJ7x75jcugWN431jQkOK7Q6dbNt3uuq/s200/kipperceptions_web+%2528cropped+TIGHTLY%2529.png" width="200" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The old perception was that Facebook was for fun, Twitter was for sharing information, and LinkedIn was for businesses.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, the lines are blurring. Newer options like Snapchat, Instagram and others are attracting younger users, as their parents 'invade' the more established social media sphere.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , sans-serif; font-size: 1.35em;">As the mediascape continues to evolve, one thing seems apparent: LinkedIn is becoming a place for PERSONAL BRANDING. Many companies and businesses still maintain a vibrant LinkedIn presence, but since the arrival of eventual CEO</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> <span style="color: #222222; font-family: "roboto" , "arial" , sans-serif; font-size: 32px;"><i style="font-weight: bold;"><a href="https://www.linkedin.com/in/jeffweiner08/">Jeff Weiner</a>, </i>the platform has taken some innovative turns. One key component is recruiting.</span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "roboto" , "arial" , sans-serif; font-size: 32px;"><br /></span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "roboto" , "arial" , sans-serif; font-size: 32px;">So while you may feel compelled to post those beer pong pix on Instagram or Facebook, it might be a better idea to make sure your profile, posts and publications on LinkedIn are always professional, insightful, and bringing something to the party. You never know when your next boss may be looking!</span></span></span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2954905429468460731.post-41462673962016692192017-03-06T00:50:00.000-06:002017-05-15T16:05:43.077-05:00Message to Broadcasters: Internet Sold Separately!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp8ImoUxlFbP5fqzoGc4C4Jv93OoL8C3KpBENMCWlYFZ2pbfUDo1WH-S-gxxbkWN7PQPUJwy-UCwqZI9NuU724bGV528KZNl2K_FrEL1s8x23FmaneV00M9TbPcaAzhL5IFXUg7j0R6j8a/s1600/Rated+S+for+Sales+%2526+Revenue+Pro%2527s.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp8ImoUxlFbP5fqzoGc4C4Jv93OoL8C3KpBENMCWlYFZ2pbfUDo1WH-S-gxxbkWN7PQPUJwy-UCwqZI9NuU724bGV528KZNl2K_FrEL1s8x23FmaneV00M9TbPcaAzhL5IFXUg7j0R6j8a/s1600/Rated+S+for+Sales+%2526+Revenue+Pro%2527s.jpg" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">In the last fiscal year, <a href="http://en.wikipedia.org/wiki/AdWords">Google Adwords</a> generated over $16 Billion in revenues. During the same period, the <a href="http://www.rab.com/public/pr/yearly.cfm">Radio Advertising Bureau</a> reported that ALL commercial radio stations in America collectively posted just over $21 Billion.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">While Google Adwords is just one product line, from one internet company, radio revenues DO include such “non-traditional” categories as not-spot promotional programs, event marketing and, yes -- Internet revenues.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">One difference: Google does not typically give away a free radio schedule with an Adwords buy. Sadly, many radio stations remain in the ‘value added’ trap when utilizing web assets.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Three tips for today:</span><br />
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">1.) Don’t Give It Away </span></b><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">If your sales team already ‘gets it’, bravo! If not, work will need to be done to change some mindsets – among your staff and clients alike. Back in the early days of FM, stations would bonus FM spots to close a buy on “the AM”. Now the industry is taking the same approach to web assets</span><br />
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">2.) Establish Fair Pricing Standards <i>(for YOU and the CLIENT!)</i></span></b><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">What will your market bear? FIND OUT. Many of your competitors, including Newspapers, TV and yes, even Google have their Media Kits posted online. Do you? If not, why not? Typically, ‘commodity’ (bulk) buys are placed on a CPM (Cost per Thousand), CPC (Cost per Click), or CPA (cost per action) basis. Specialized web solutions such as custom contesting, video ads and streaming/podcast pre-roll can and SHOULD garner premium rates.</span><br />
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;">3.) Don’t Kill the Goose Laying the Golden Eggs</span></b><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Just as broadcasters have learned the hard way that too many commercials can hurt ratings. Especially when the creative sucks.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The same is true in the online world. The best websites have limited, premium ad avails, following ad standards set by the <a href="http://www.iab.net/">Interactive Advertising Bureau (IAB).</a> Having standardized ad sizes will help make your site more attractive to web savvy buyers and create good internal discipline for your web team.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">In upcoming posts, we’ll explore way in which the best and the brightest are winning friends, influencing listeners, and monetizing web assets.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">(Hint: they don’t GIVE IT AWAY!)</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Onward!</span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2954905429468460731.post-20980323678218148732016-11-25T02:55:00.000-06:002017-05-15T16:11:36.330-05:00Brandwidth in the New Media Normal<div class="separator" style="clear: both; text-align: center;">
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<b style="line-height: 115%;"><u><span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 115%;">Fast Forward Alert:</span></u></b></div>
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<span style="font-family: "arial" , sans-serif;">Does it seem like things are moving
faster these days? They ARE! </span><span style="font-family: "arial" , sans-serif; line-height: 115%;">The mediascape is changing. Is radio
listening?</span></div>
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<span style="font-family: "arial" , sans-serif;">More importantly, do broadcasters really
UNDERSTAND when, why and how consumers are using branded media content — or
are you among those stuck on the treadmill of “we’ve always/never done it that way”
thinking?<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Few media brand managers have the time
and management support to effectively track the latest methods to break through
today’s communications clutter. Even fewer have the tools, staffing and
resources to really compete in our evolving 360 degree ‘<b>Mediamorphosis</b>’.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">As an industry, we’ve been challenged to
deliver so much with so little for so long that the thought of tackling more
distribution channels is the LAST thing on most to-do lists. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Yet, your consumers are there. Can you
afford NOT to be? <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">As <b><i>Dr. Roger Wimmer</i></b> put it, the recipe
for winning is clear:<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;"><br /></span></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; font-size: 12.0pt; line-height: 115%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Find out what consumers want from your
brand TODAY. <i>(Also when, where and HOW!)</i><o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; font-size: 12.0pt; line-height: 115%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Give it to Them<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; font-size: 12.0pt; line-height: 115%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">TELL THEM that you’re giving it to them
(and “What’s In It For Them” if they select your brand(s)<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , sans-serif;">The objectives are simple.
But not easy.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;"> However, there is ONE ‘secret weapon’ which I
will share with you that you can implement TODAY to improve your branding while
making life LOTS easier!<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<b><u><span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 115%;">The Great Equalizer</span></u></b></div>
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<b><u><span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 115%;"><br /></span></u></b></div>
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<span style="font-family: "arial" , sans-serif;">The GOOD news: every OTHER industry
faces the same challenges. The BAD news: For some reason, radio is clinging
past practices and outdated ‘group think’ more than most. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">There is, however, one great equalizer
that separates winners from losers and leaders from followers. That Equalizer is TIME. Each of us has just 24
hours each day. The question is how well
we maximize this precious commodity.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">When assisting clients, I recommend a
series of steps to make sure we’re building upon a strong foundation. For
matters of Branding, here are three of the most important:<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;"><br /></span></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; font-size: 12.0pt; line-height: 115%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Brand Portfolio Management<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; font-size: 12.0pt; line-height: 115%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Asset Inventory<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; font-size: 12.0pt; line-height: 115%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Find Hidden Efficiencies<o:p></o:p></span></div>
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<b><u><span style="font-family: "arial" , sans-serif;">Creating
a Brand Portfolio Strategy</span></u></b><span style="font-family: "arial" , sans-serif;"><o:p></o:p></span></div>
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<b><u><span style="font-family: "arial" , sans-serif;"><br /></span></u></b></div>
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<span style="font-family: "arial" , sans-serif;">GM is a brand. But they also HAVE
subordinate brands like Cadillac, GMC, Buick and Chevrolet.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , sans-serif;">GM also has other brands like dealer
groups, individual dealers, financing and branded ‘original’ parts. The dealer
has any number of other brands, which may include service, individual sales
staff, an icon representative (like KFC has the Colonel), and others. Add in
all the OTHER automakers, and it’s easy to see how a strategy to manage all
these brands is critical.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , sans-serif;">In radio, most brand managers deal with
more than one station -- often in more than one market. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">While each station brand should have an
overall “<b><i><u>Marketing Model</u></i></b>”, so should the various subordinate
brands like personalities, benchmark features, major on-air promotions, event
marketing and online platforms.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Remembering that we are all bound by
‘The Great Equalizer” of time, it is critical that there is a master plan of
how all these pieces fit together, and which ones get what level of priority.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">The military uses the term “triage”, to
determine which battlefield cases can be saved, which can’t, and which can be
back-burnered until later.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">The more you have a ‘triage plan’ in
place, the less time is wasted reinventing the same wheels. Ironically, the
more you have the predictable basics mapped out, the more flexible your time is
when som</span><span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 115%;">e
urgent or hot opportunity arises!<o:p></o:p></span></div>
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<b><u><span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 115%;">Your Asset Inventory</span></u></b><span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Once you have put together your Brand
Portfolio Strategy, the next question is “how”? <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;"> <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">Remember: as a brand manager, <u>your
job is not to DO everything, but to make sure that IT GETS DONE</u>!<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">That means taking inventory of all the
resources at your disposal and utilizing them wisely. Some places to look:<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; font-size: 12.0pt; line-height: 115%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Staffing. You may have a receptionist
who’s a social media maven, or an air talent with mad production skills. Pc may
be creating an opportunity of a lifetime simply by assessing who can do what,
and where their talents and desires may be hiding!<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; font-size: 12.0pt; line-height: 115%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Cluster/Group Dynamics. Old-school managers tend to think in a linear
fashion. If station “A” has an emerging
Photoshop Rembrandt on-air, perhaps that person can create online graphics for
stations “B” or “C”. Also, great talent
no longer need be limited to one market or cluster.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "courier new"; font-size: 12.0pt; line-height: 115%;">●<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "arial" , sans-serif;">Use the tools you have. There are many
great free resources for sharing information on a budget. Google Drive and
Evernote are just two of many.<o:p></o:p></span></div>
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<b><u><span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 115%;">Your Secret Weapon</span></u></b><span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 115%;">:<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">In my programming career, I’ve had the
good fortune of working with a variety or startups, turnarounds and heritage
stations.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">One trick: regardless of format, I
always used music scheduling software like <b>MusicMaster</b>
to schedule promos and production elements — as well as the music. <o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">This technique works with spoken word
formats, too. Scheduling promos helped
return WDBO/Orlando to #1 overall (and in all key demos)while helping
WLS-AM/Chicago beat longstanding leader WGN (and the Cubs!)in all dayparts and
demos under 65.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">There are also ways this can be used to
enhance social media posts driving consumers to the distribution platform of
your choice. Especially handy in PPM and
Diary markets, if played right.<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">24 Hours a day times 7 days a week = 672 Quarter
Hours. Make sure YOU make the most of
each one -- and you'll stay on top!</span><br />
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<i><span style="font-family: "times new roman" , serif; font-size: 12.0pt; line-height: 115%;">(This article originally appeared in
<a href="http://www.musicmaster.com/news.php"><b><span style="color: blue;">Musicmaster News #120</span></b></a> and is reprinted by permission)<o:p></o:p></span></i></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2954905429468460731.post-15404732879052831702015-04-20T02:30:00.000-05:002017-05-15T16:08:50.915-05:005 Tips to Improve Your Online Media Branding<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVPeS6D1iUZCb70YqXFu7N2NGbnNuEEblCHmWwW9VXE1_YsFqwECwWY4-f0J9Zb36XR2wtqUGtmBJ2LQyrFYzhoDAnjwzhgFzrHy-Zqgwwk8IWoO766vcwSgPnKin9Lf3kG1I7tYWpNUmH/s1600/Rated+W+for+WEB,+ONLINE,+Social+Media.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVPeS6D1iUZCb70YqXFu7N2NGbnNuEEblCHmWwW9VXE1_YsFqwECwWY4-f0J9Zb36XR2wtqUGtmBJ2LQyrFYzhoDAnjwzhgFzrHy-Zqgwwk8IWoO766vcwSgPnKin9Lf3kG1I7tYWpNUmH/s1600/Rated+W+for+WEB,+ONLINE,+Social+Media.jpg" /></a></div>
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<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">1. Marketeering 101: </span></strong><strong><span style="font-family: "arial" , "helvetica" , sans-serif;">Create a strong, compelling core message -- then communicate!</span></strong><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">As brilliant innovators like <a href="http://en.wikipedia.org/wiki/Rosser_Reeves">Rosser Reeves</a>, <a href="http://en.wikipedia.org/wiki/David_Ogilvy">David Ogilvy</a> and <a href="http://www.amazon.com/Write-Good-Advertisement-Victor-Schwab/dp/0879803975?&camp=212361&linkCode=wey&tag=kippermcgee-20&creative=380729">Victor Schwab</a> put it years ago, "Say something, say it well, say it often." In the digital age, this remains as true as ever. Some consumers will click on a display ad the first time. Others need 5 or more impressions. Others will never click -- then they were probably not really prospects at this time.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">As for your Branding efforts online, why should media consumers come to you via <u style="font-style: italic;">any</u> platform? What is worth their taking a second glance? You need to build a strong message that gets your key benefits across without adding to the bane of broadcasting: clutter! Simple, but not easy.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>2. Make sure you deliver a <u>USP</u></strong> </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">In the early 60's Rosser Reeves introduced the concept of the <b>Unique Selling Proposition</b> in his groundbreaking work <a href="http://www.amazon.com/Reality-Advertising-Rosser-Reeves/dp/0394442288/ref=sr_1_1?ie=UTF8&qid=1403730069&sr=8-1&keywords=realities+in+advertising" style="background-color: white;" target="_blank"><span style="color: blue;">Reality in Advertising</span></a>. Nutshell: this is your competitive advantages or "W.I.I.F.M." (<i>"What's in it for Me?</i>") from the consumer's standpoint.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">With a sea of choice, make sure you NEVER waste your prospect's time with mundane or boring offers. General rule of thumb: if your co-workers aren't begging you for a deal that's being offered, your consumers probably won't, either.</span><br />
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<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">3. Be sure your initial message guides consumers toward a specific action.</span></strong><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Anyone who knows me understands that my bias is towards gathering a relational database for your content brand(s). This is the power behind such mega-brands as Google, Amazon and a number of successful broadcasters. Ironically, three entities who start with 100% database participation (cable, satellite and the telcos) range from zero value to modest efforts at best. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Noted speaker, author and venture capitalist <a href="http://www.guykawasaki.com/"> Guy Kawasaki</a> told a group of broadcasters "you're mining for coal, but leaving the gold behind", referring to the dramatic waste of digial resources. This is also true for advertising partners utilizing your digital assets. As Steve Krug puts it, "<a href="http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758?&camp=212361&linkCode=wey&tag=kippermcgee-20&creative=380729">Don't Make Me Think</a>". </span><br />
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<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">4. Think Visually</span></strong><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">TV and print people have 'gotten' this for decades, but radio people need to realize they are now playing in three (3) arenas: <b>Audio, Visual and Text.</b> The visual arena includes static images, rich media and video. The images on your site should enhance your message by adding visual stimulation. Almost every media brand has a logo. Is the same true of each program and promotion? In TV, yes. In radio, sometimes. </span><br />
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<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">5. S.C.A.N.-proof your Digital Platforms</span></strong><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">There's a good reason the world of Twitter happens 140 characters at a time -- People are more time-crunched an info-overloaded than ever. Never forget that consumers will scan before becoming fully engaged. You probably did so on this post. We know on-air listening decisions <i>(to punch or not to punch!)</i> are typically made in the first 6 seconds. Give your digital products a frequent "<b>S.C.A.N.</b>":</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><em><strong><u>S</u></strong></em>ituation: Consumers are slammed. Make your digital products easily scannable and understandable.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><em><strong><u>C</u></strong></em>onfusion leads to </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><em><strong><u>A</u></strong></em>pathy...which ends up leading to</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><em><strong><u>N</u></strong></em>on-Participation and click-aways.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">According to the latest <a href="http://bit.ly/1njl2Vs"><b><span style="color: blue;">Jacobs Media Tech Survey 10</span></b></a></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">- Consumption of all media is higher that ever</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">- <span style="line-height: 19.25px;">Core radio listeners are moving fast to digital media & gadgetry </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">- <span style="line-height: 19.25px;">Radio is on both sides of the digital tipping point</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">- <span style="line-height: 19.25px;">The "connected car" movement continues.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The gold is there. We just need to be smart enough not to stop once we've harvested the coal. To discuss ways in which these concepts might be put to work for you, let's <a href="mailto:kippermcgee@gmail.com">talk</a>!</span><br />
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<i><span style="font-size: x-large;">***<b>The Steamed Streamer</b>***</span></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0BRDrn-NGVgj7KgeRokKJw9TbpwHDr1jkW1LsqZd-YgeuAA0HD0ZNpidqpwPsIj5j_dwPXgInl3zxll-jW0Bi5pN7qncHquy_NLOIACtg-2kHrP3xlc-pw2nclV1kbz77U7TXw3vNjljG/s1600/Steamed+Streamer.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0BRDrn-NGVgj7KgeRokKJw9TbpwHDr1jkW1LsqZd-YgeuAA0HD0ZNpidqpwPsIj5j_dwPXgInl3zxll-jW0Bi5pN7qncHquy_NLOIACtg-2kHrP3xlc-pw2nclV1kbz77U7TXw3vNjljG/s1600/Steamed+Streamer.png" width="200" /></a></div>
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<i>Confused much? S</i><i>treaming a </i><i>fairly well-respected </i><i>Large Market News-Talk Station recently, I witnessed a mismatch of cross-platform dis-pollination like I have not heard recently. </i><br />
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<i>The on-air presentation sound stodgy and ancient, and the station was still using radio newscasts for 'recent history' reports, and through formattics, inviting consumers to 'visit the website' for the <u>latest breaking news</u>. DUH! </i><br />
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<i>Not how I'd opt to BRAND my station.</i><br />
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<i>Spoiler alert: this 'interweb' thing may be around for a while. Are you really incorporating ALL platforms into your 'branded media content'? Many are not, which means OPPORTUNITY for those who are. Why not offer old and new media platforms to allow consumers to consume 'station branded content' in the synergistic manner to which they are accustomed? </i><br />
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<li><i>LIVE news content should be for breaking and developing stories, while talk segments can perform analysis and digestive discourse. </i></li>
<li><i>Podcasts, print and visuals (including video and photos) can reside on the web, and be and SHOULD BE promoted via social channels. </i></li>
<li><i>USE SMS TEXTING for breaking news alerts. </i></li>
</ul>
<i>It works for little outfits like the Wall Street Journal, USA Today and even AP. It might just work for you and your bottom line, too!</i><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">May the best brand(s) win!</span></h2>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2954905429468460731.post-92066813790559916352015-04-07T12:47:00.000-05:002015-11-25T12:47:50.123-06:00Broadcasting Lessons from the Brewery<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQo98CKK0mYrCX38JDwYfxVx5l-kxjRbFPzdge6lQszVIy20N8bFVJfTt-wKofEGj48hI2wPR2pq3SMGmRRJOL-UoHGfDZqpak_XOIyYDFjfX89j2j5fvBikOHE4Ep6AmCzFz0mtxKWrq_/s1600/Rated+A+for+All-Formats.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQo98CKK0mYrCX38JDwYfxVx5l-kxjRbFPzdge6lQszVIy20N8bFVJfTt-wKofEGj48hI2wPR2pq3SMGmRRJOL-UoHGfDZqpak_XOIyYDFjfX89j2j5fvBikOHE4Ep6AmCzFz0mtxKWrq_/s1600/Rated+A+for+All-Formats.jpg" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWkIe1T4LbCh9Z6eCCSbgVWEiHbe9cs8glWX3DwYnY3c6Hxn-VrkFfXaYQUTMHQtYfXVAIVSbT2UedwGoUWK5Jj4HknJbWx19c5hzkDM-koJS_OS7XN5L5AUhHJJHOyVub7axPWyBZ6BZF/s1600-h/Schlitz+Logo.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5363994188526182098" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWkIe1T4LbCh9Z6eCCSbgVWEiHbe9cs8glWX3DwYnY3c6Hxn-VrkFfXaYQUTMHQtYfXVAIVSbT2UedwGoUWK5Jj4HknJbWx19c5hzkDM-koJS_OS7XN5L5AUhHJJHOyVub7axPWyBZ6BZF/s400/Schlitz+Logo.jpg" style="cursor: hand; float: left; height: 104px; margin: 0px 10px 10px 0px; width: 104px;" /></a><span style="font-family: Arial, Helvetica, sans-serif;">There was a time when many broadcasters would rather crawl inside a bottle than examine the marketing savvy that goes into creating and maintaining a successful brand. Based on current broadcast stock prices, it appears some still would!</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">However, the recent revival of one heritage brand proffers hope to a generation of broadcasters caught in the morass of declining budgets, Wall Street pressures and an overall weak economic climate. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Recently a new team bought the rights to the legendary <a href="http://www.schlitzgusto.com/">Schlitz Beer</a> and by all accounts are enjoying the gusto of home brewed success. This at a time when some major brewers are experimenting with flavored beers (think "Miller Chill") and other gimmicks to increase -- or at least maintian -- declining market share. Of course, like broadcasting, results of recent mega-mergers like parent companies of Budweiser and Miller/Coors remain to be seen.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The picture at Schlitz was not always so heady. After decades as America's top selling beer, and acknowledged as "<em>The Beer that Made Milwaukee Famous"</em> the bean-counters outmanuevered the brewmasters in the late 1980's. First by cutting back on the quality of ingredients, they further 'saved their way to failure' by shaving marketing, distribution and packaging costs. At it's low ebb, Schlitz was available only in cans, and only in limited areas. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">With new ownership came a new 'can do' attitude, which included upgrading the recipe <em>("The original '60s formula")</em> returning the headquarters to Milwaukee, distributing longneck bottles and actually marketing their product -- including a strong web presence -- Schlitz has literally revived a flat brand. Granted, their 'new normal' is likely to be as a boutique beer, but a turnaround is a turnaround.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Needless to say, the previous regime did not see the value to securing the "Schlitz.com" web domain which takes you to a place far, far away from the <a href="http://www.schlitzgusto.com/">www.schlitzgusto.com</a> site.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong>Lessons for Broadcasters</strong>:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">1.) It's far easier not to let your station brand die before reviving it.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">2.) The 'ingredients' matter. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">3.) Remember the four key marketing positions: Offense, Defense, Flanking and Guerilla. Don't be afraid to take a Flanking or Guerilla position if that's what's available to you.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">4.) What got you here may or may not get you where you want to go next. Be flexible.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">5.) The power of the brand matters -- and the digital arena provides a whole new toolbox for smart marketeers.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">It will be my great honor to explore these and other brand turnarounds and the lessons on digital marketing broadcasters can learn from them at the upcoming <a href="http://www.morningshowbootcamp.com/">Morning Show Boot Camp</a>, part of the two-hour Digital super-session later this week in Nashville. Hope to see you there!</span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2954905429468460731.post-84540470566182633842015-02-10T17:00:00.000-06:002015-11-25T13:42:20.938-06:00The Age of Engagement<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZeTwJF_uDERvvui5CxokFUEt-_YBMIjr-ndLplsBUnrdkp9ynQZplr0cIv0Udo4wMomrUM8iVUeihxZk5VB_Ps9eK3VDO3kgTRnCqhIcQecDPrWbc6CuLkGTlJ0dsiIFxsAOd7MSjTOP_/s1600/Rated+B+for+Branding-Marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="78" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZeTwJF_uDERvvui5CxokFUEt-_YBMIjr-ndLplsBUnrdkp9ynQZplr0cIv0Udo4wMomrUM8iVUeihxZk5VB_Ps9eK3VDO3kgTRnCqhIcQecDPrWbc6CuLkGTlJ0dsiIFxsAOd7MSjTOP_/s1600/Rated+B+for+Branding-Marketing.jpg" width="320" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">There's a new demographic in play, and if you haven't already been introduced, now's the time. Broadcasters, meet <strong>"Generation C". </strong>Earlier this year, the "A students" at Morgan Stanley tagged onto a concept that smart operators like Canon have known for some time.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>Generation C</strong> transcends our longstanding notions about age, gender and ethnicity. Members include the oldest Baby Boomers through the youngest X-er's, Y's and Millenials -- the so-called "Echo Boomers".</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">For this active, engaged and valuable consumer segment, it's all about:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6Q1yyRnyLxtqJj6b_cNCSZO35GEyICQY-csn4Y_wMN2WrnI1DCyLNay_5qwJzn0AA9c52qxDXG8y-lmicipAT4zffrX2EqsJiveovbclE3tgHm8M_Og3VAw4RXw2Fdma5mPIlPzDwZ9_D/s1600/Upward+Graph.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6Q1yyRnyLxtqJj6b_cNCSZO35GEyICQY-csn4Y_wMN2WrnI1DCyLNay_5qwJzn0AA9c52qxDXG8y-lmicipAT4zffrX2EqsJiveovbclE3tgHm8M_Og3VAw4RXw2Fdma5mPIlPzDwZ9_D/s1600/Upward+Graph.jpg" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><strong>-</strong> <strong>CONTENT</strong></span><br />
<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">- COMMUNITY</span></strong><br />
<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">- CREATIVITY</span></strong><br />
<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">- CONTROL</span></strong><br />
<strong><span style="font-family: "arial" , "helvetica" , sans-serif;">- COMMUNICATION </span></strong><br />
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<strong><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>(when, where & how they want it!)</i></span></strong></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcasters are just beginning to skim the surface of this rich vein of consumer desire and behavior. Meanwhile, social media outlets like Facebook, Friendfeed, Twitter and others are seeing dramatic growth in usage <i><u>and</u></i> revenues by filling the void.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Other industries are moving down this road. Are you? How can you put the Age of Engagement to work for your media outlet? How can you best reach "Generation C"?</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">In future posts...we'll explore the preferential differences between Email, Texting and Social Media -- and help determine which (or all) are viable for your brand(s). We'll also review the increasing presence of services like Pinterest, Snapchat, Instagram and the growing trend towards limited, 'walled' communities.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Until then, may the best brands win!</span><br />
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<span style="font-family: "courier new" , "courier" , monospace;"><i>(There's still time to do a spring checkup on your brand plan. </i></span><i style="font-family: 'Courier New', Courier, monospace;">Don't delay. Contact Kipper today!</i><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv3nwtKlnmV0NGgcqG0auJPcTX3B2V_xYqeOi9bqGqCx7MNjaA4A_kH5-EVN8DWBDzWSIFZ83UrlJLKH3U22NxRgnuuzKL0HONQ4x4fqkCmJ0_zcBtrh8jPIrEZQrugBu0DHw4v8FerZff/s1600-h/Graph+-+UP.jpg"></a>Unknownnoreply@blogger.com